CASE STUDY: SEEN.

Supporting a founder at the beginning of building something new…

Victoria was at the early stages of building Seen, with a clear vision but a lot competing for attention.

Like many founders at this stage, she was navigating:

• big ideas

• uncertainty about where to focus first

• the pressure to “get it right”

• the noise that comes with starting something new

What she needed wasn’t answers — it was space, clarity and confidence in her own thinking.

The focus

Our work together centred on creating breathing room and direction.

Through the Start approach, we focused on:

• clarifying what mattered most right now

• shaping ideas into a clear, achievable direction

• identifying early priorities without overwhelm

• building confidence in decision-making

There was no pressure to have everything figured out — just a place to begin.

The approach

This wasn’t about rigid plans or chasing quick wins.

Instead, we:

• slowed the thinking down

• separated signal from noise

• explored options honestly

• focused on practical next steps that felt realistic and aligned

Clarity first. Momentum second.

Early trading reality

Seen’s early months were about building momentum, not unrealistic targets.

Early-stage work isn’t about guarantees, it’s about creating the conditions for progress.

At the start, the focus was on realistic expectations, learning and building momentum at a sustainable pace. What followed exceeded those early assumptions, not because of pressure or shortcuts, but because clarity led to confident decision making.

Results will always vary but what stays consistent is clarity, confidence and direction.

Setting realistic expectations

Rather than guessing, we created a grounded runway:

• Early phase: around 2 pairs per week (8–10 per month)

• Medium term (around 6 months): 5 pairs per week (20+ per month)

This gave Victoria confidence to make decisions based on progress, not panic.

The outcome

Victoria left the work with:

• a clearer sense of direction

• confidence in her next steps

• sales exceeding her initial expectations

• a grounded way of moving forward with Seen

Start work often looks like this — not dramatic transformation, but quiet confidence and forward movement.

Why this matters

Early-stage support doesn’t need to be loud or prescriptive.

Sometimes, the most valuable thing is:

• being seen

• being heard

• and being supported to trust your own judgement

That’s what Start is designed to offer.